Only 10% Indians believe they face Covid-19 risk – signalling that public messaging is key

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A phone survey in four states shows that strategies to prevent Covid-19 infections, such as wearing masks, have been adopted widely. Still,...

A phone survey in four states shows that strategies to prevent Covid-19 infections, such as wearing masks, have been adopted widely. Still, challenges remain, particularly in addressing beliefs and knowledge about the disease. With some regions implementing Unlock 2.0 and others imposing lockdowns again, improving public understanding of the disease remains a priority.

What are people’s perceptions, behaviours, and information-needs in dealing with the ongoing pandemic in India? Between March 20 and June 10 , Noora Health, in partnership with YosAid Health Innovation Foundation, conducted phone interviews with more than 6,000 respondents in four states to understand this. These respondents were sampled from an existing database of people who had recently sought health services in public health facilities in these states: Karnataka, Madhya Pradesh, Maharashtra, and Punjab.

Like many other phone surveys conducted during this period, Noora’s phone survey finds that the humanitarian and economic impacts of the lockdown were widespread. In addition, this survey also documents unique evidence on the response to the Covid-19 pandemic itself. This evidence pertains to people’s knowledge, attitudes, behaviours, and risk perceptions. Unlike the effects of the lockdown, these aspects of response to the pandemic are less understood. This article discusses some of our main findings.

We found that the self-reported practice...

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india today news 4 u: Only 10% Indians believe they face Covid-19 risk – signalling that public messaging is key
Only 10% Indians believe they face Covid-19 risk – signalling that public messaging is key
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