In May, Haati Chai, a jewelry company based in Los Angeles, did what many American brands have done over the last few months: use social me...
In May, Haati Chai, a jewelry company based in Los Angeles, did what many American brands have done over the last few months: use social media to express solidarity with the Black Lives Matter movement that has sparked protests against racism and police brutality across the United States.
Haati Chai’s attempt to join the chorus didn’t go so well.
Even as it posted about the movement, social media influencers in the US and India dug out a $2000 product from the brand, founded by Bangladeshi-American designer Stella Simona, called a “Dalit ring”.
According to the product description, the ring “has raw unfinished stones, which many don’t find beautiful because they want ‘perfectly’ finished diamonds. Just like the Dalit caste, the Dalit ring is very unique and extremely beautiful.”
