Clothing and furnishing brand Fabindia on Monday removed a tweet promoting its Diwali collection after social media users, including Bharat...
Clothing and furnishing brand Fabindia on Monday removed a tweet promoting its Diwali collection after social media users, including Bharatiya Janata Party leaders, objected to the use of an Urdu phrase to describe the festival.
In its tweet, Fabindia had called Diwali “Jashn-e-Riwaaz” (celebration of customs). However, several social media users called for a boycott of the company, claiming that the Urdu phrase had been used to hurt sentiments of the Hindu community.
“Deepavali is not Jash[n]-e-Riwaaz,” BJP MP Tejasvi Surya said in a tweet. “This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like Fabindia must face economic costs for such deliberate misadventures.”
Deepavali is not Jash-e-Riwaaz.
— Tejasvi Surya (@Tejasvi_Surya) October 18, 2021
This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out.
And brands like @FabindiaNews must face economic costs for such deliberate misadventures. https://t.co/uCmEBpGqsc
#BoycottFabIndia was among the top trending topics on Twitter on Monday evening. On Tuesday morning, “Urdu” was among the top 20 topics on the social media platform in India.
Deepavali is not Jash-e-Riwaaz...Period!!!
— Rajkumar MLA (@rajkumarmla1) October 18, 2021
Seems like Fab India has done this deliberately to hurt Hindu Sentiment. #BoycottFabIndia pic.twitter.com/oczgyUlmIF
In the past too, social media users who have aligned...
