Chinese smartphone company Vivo will sponsor the Indian Premium League cricket tournament, making a comeback seven months after the deal wi...
Chinese smartphone company Vivo will sponsor the Indian Premium League cricket tournament, making a comeback seven months after the deal with the Board of Control for Cricket in India was suspended during a standoff at the Line of Actual Control, reported PTI on Wednesday.
“Vivo is back as the title sponsor of IPL and that is very encouraging and exciting for us because IPL is the biggest property in India and is a perfect amalgamation of sports and entertainment, so we are looking forward to the 9th of April, when IPL begins,” Vivo India Director Brand Strategy Nipun Marya told the news agency.
The company also said that it will focus on new technologies such as 5G, and expand its portfolio of premium devices. Mobile phone companies, including Xiaomi and Samsung, are Vivo’s competitors.
Marya added that the temporary pause on the sponsorship was a mutual decision, and the company and the BCCI looked at the larger environment before pausing the deal. “The whole environment has certainly now changed for the better and overall the environment is better,” the Vivo official said. “I think it’s befitting that Vivo is back as the IPL title sponsor....Our old contract is as it is and we continue with all...
