Lok Seva Sanchar Parishad conceptualised certain films issued for the public interest because India was going through a critical phase post...
Lok Seva Sanchar Parishad conceptualised certain films issued for the public interest because India was going through a critical phase post four decades of independence. Following the assassination of the national leader, there was insurgency in different parts of the country. The continual uprisings of secessionist forces led to a growing disillusionment of the country’s much-famed notion of unity and solidarity. The government thought of using the powerful medium of television, press advertisement and poster campaigns to propagate the idea of a unified India.
Rajiv Gandhi, the young and new Prime Minister of the country thought of conveying the message of the prosperity of a progressive India. He approached his friend Suresh Mullick of the leading ad agency Ogilvy and Mather to make a film on the topic. It was then passed to Kailash Surendranath to direct the film. The idea of getting together a horde of eminent sports personalities running with a lamp to signify the undying flame of the country’s regeneration and progressive march had appealed to Kailash, who said, “We wanted to make a film on the concept of Chariots of Fire. We wanted to catch the spirit of the Olympics. Louiz made that rousing kind of music that lent...
