In a coup for streaming platforms and a blow for Bollywood, the makers of Gulabo Sitabo announced on Thursday that they have opted for a d...
In a coup for streaming platforms and a blow for Bollywood, the makers of Gulabo Sitabo announced on Thursday that they have opted for a digital release over conventional distribution.
Shoojit Sircar’s comedy-laced drama, starring Amitabh Bachchan and Ayushmann Khurrana, will be out on Amazon Prime Video on June 12. “This is the dawn of a new era for Indian entertainment,” Sircar said in a press release. “I am happy that a global audience will be able to watch our gritty dramedy, and enjoy what the film has in store for them.”
The announcement put an end to rumours that been swirling around the production’s fate in the light of the novel coronavirus pandemic. The unprecedented health catastrophe has resulted in a lockdown around vast parts of the globe and led to the shuttering of non-essential businesses, including movie theatres. In India, where cases are on the rise, the reopening of single-screen cinemas and multiplexes appears unlikely for the next few weeks, at the very least.
“At Amazon we’re listening to our customers, and working backwards from there,” Vijay Subramaniam, Director and Head, Content, for Amazon Prime Video in India, said in a press statement. “Gulabo Sitabo is one of the most anticipated films of the year. We are happy to exclusively premiere Gulabo Sitabo...
